What is reseller WordPress hosting?
Reseller hosting is a bulk hosting account you split into smaller plans and sell. You buy server resources wholesale from a host (Hostinger, A2 Hosting, and others offer reseller tiers), then create customer accounts under your own brand, with your own pricing.
How it works:
- Buy a reseller plan (a big shared/VPS account with a management panel)
- Create customer accounts — each gets their own cPanel or panel access
- Set your own prices and package limits
- You own billing, support, and the customer relationship
- The upstream host handles the actual server
Margins vary wildly: wholesale WordPress hosting costs $10–40/mo per reseller account, and you can sell 5–20 customer plans on top of it.
Is reseller WordPress hosting a good business?
Pros:
- Recurring revenue — hosting is billed monthly/yearly
- Low startup cost — a reseller plan costs less than a coffee per month
- Existing demand — every client site needs hosting
- You control pricing and branding
Cons:
- Support is on you — the upstream host won't talk to your customers
- Thin margins at the cheap end of the market
- You're competing with $3/mo shared hosting — sell on service, not price
- Technical issues (server outages) are outside your control
The realistic play: reseller hosting as an add-on for your agency or freelance web design business — not a standalone startup.
The best reseller WordPress hosting
Hostinger — best value
Hostinger's reseller plans include hPanel-based account management, white-label branding, and free SSL for clients. Wholesale pricing starts low and scales. Read the Hostinger review.
A2 Hosting — best developer option
A2's reseller plans run cPanel with root-level control, WHM for account management, and the anytime money-back guarantee. Read the A2 Hosting review.
Cloudways — best for managed reselling
Cloudways lets you spin up white-label managed WordPress on real VPS infrastructure — the premium end of reselling, with staging and Redis included. Read the Cloudways review.
WP Engine — agency partner program
For agencies running serious client workloads, WP Engine's agency program provides managed WordPress at partner rates. Read the WP Engine review.
How to price reseller hosting
A common formula for a single client site:
- Your cost: ~$1–3/site on a reseller plan
- Your price: $10–25/mo per site (managed updates + support)
- Add-ons: $5–15/mo for email, $5/mo for backups, $20–50 one-time setup
Bundle hosting into your web design packages and it becomes the highest-margin part of the deal. See WordPress hosting and maintenance for what to include.
Frequently asked questions
How much does reseller WordPress hosting cost? Wholesale plans run $10–40/mo depending on resources, letting you host 5–20+ client sites. Margins are healthy when you bundle support.
Is reseller hosting profitable? Yes, as an add-on to web design or agency work — $10–25/mo per site with ~80% margins. Less so as a standalone product competing with $3/mo hosts.
What is the difference between reseller and VPS hosting? A VPS is one big server you manage; reseller hosting is a management layer for splitting a server into sellable accounts. Resellers typically buy VPS resources and split them.
Do I need cPanel for reseller hosting? Most reseller plans (Hostinger, A2) include WHM/cPanel-style account management. Cloudways uses a different model — white-label managed servers.
What is the best reseller hosting for beginners? Hostinger's reseller plans — cheapest, easiest, with hPanel management. See WordPress hosting providers for the full provider landscape.